Our Story Began With Questions
Back in 2019, we started asking why financial analysis felt so disconnected from real business decisions. That curiosity led us to build something different.
The Path We've Walked
Every milestone taught us something new about what businesses actually need
Started With Simple Questions
Three of us working late nights, wondering why financial reports felt so removed from day-to-day business reality. We began testing ideas with local businesses who were willing to let us experiment.
Found Our Focus
After helping over 50 businesses make sense of their numbers, we realized our strength wasn't in complex formulas — it was in making financial insights actually useful for decision-making.
Built Something Lasting
Developed our systematic approach to financial statement analysis that connects numbers to business strategy. Started seeing real improvements in how our clients approached major decisions.
Looking Forward
Now we're focused on expanding our educational programs and helping more professionals develop practical financial analysis skills that matter in their specific industries.
Who We Actually Are
Real people with different backgrounds who happened to find common ground in making financial analysis more practical
Henrik Lindberg
Senior Financial Analyst
Spent eight years in corporate finance before realizing he preferred teaching people how to read between the lines of financial statements. Has this thing about making complex ratios feel like common sense.
Isla McGregor
Program Development Lead
Former investment analyst who got tired of seeing good businesses make poor decisions due to misunderstood financial data. Now designs learning experiences that stick beyond the classroom.
Different Paths, Similar Results
We work with people from various backgrounds because financial literacy shouldn't depend on your starting point. Here's what we've learned from helping professionals across different sectors.
Seasonal cash flow clarity
Resort manager learned to predict and plan for seasonal variations using historical financial patterns
Cost structure insights
Production supervisor developed skills to analyze equipment efficiency through financial impact assessment
Inventory optimization
Store owner learned to connect inventory turnover ratios with actual customer buying patterns
Profitability analysis
Consultant gained ability to evaluate which client relationships were actually worth maintaining
What We're Building Next
Financial education shouldn't feel abstract or disconnected from real work. We're developing programs that help professionals apply financial analysis skills directly to their industry challenges.
Industry-Specific Modules
Programs tailored to tourism, manufacturing, and service sectors with relevant case studies
Practical Assessment Methods
Evaluation based on real business scenarios rather than theoretical exercises
Ongoing Support Network
Connections with other professionals facing similar financial analysis challenges
Updated Content Library
Resources that evolve with changing business environments and financial trends
